Marketing
Marketing is the process by which a company promotes the purchase or sale of a product or service.
Promoting, selling, and delivering things to consumers or other businesses are all examples of marketing.
So, any marketing campaign's goal is to raise awareness and inspire potential customers to choose a company ’s products and services over that of its opponents.
Peter F. Sticker says it all:
“Marketing aims to know and understand the consumer so well the product or service fits him and sells itself.”
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